It includes the sites that target a very specific traveller segment and fit into the following three categories:
the top local category: featuring successful hyper-local niche listing sites
the curated list category: the sites that select, organise, and present rentals using their expertise
the travel trend category: sites that specifically targets a traveller segment by exploring the reasons why people travel, as well as the experiences they are looking for.
James Burrows, CEO at rentals united
Our clients are large and small property managers that are looking to streamline their distribution: we offer a software that automatically update their calendars, pricing and content on the large OTAs and on high-performing niche sites. However, when it comes to advertising on niche sites, we discovered that not many property managers are including them in their marketing strategies. As of 2020, it is essential for property managers to incorporate niche sites as diversifying the marketing mix will allow businesses to tap into new clients and markets, and will minimise the risks of algorithm changes, or worse OTA bankruptcy.