About the author
James Burrows, CEO at rentals united
Our clients are large and small property managers that are looking to streamline their distribution: we offer a software that automatically update their calendars, pricing and content on the large OTAs and on high-performing niche sites. However, when it comes to advertising on niche sites, we discovered that not many property managers are including them in their marketing strategies. As of 2020, it is essential for property managers to incorporate niche sites as diversifying the marketing mix will allow businesses to tap into new clients and markets, and will minimise the risks of algorithm changes, or worse OTA bankruptcy.