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The Secrets of OTA Revenue Success- with Doug Truitt

"Awareness of how your pricing is displayed to customers to begin with can help you make the best possible decision, especially when your ultimate goal is to capture the right customer, at the right price, at the right time!"

What you'll Learn:
  • How pricing is displayed to customers across Booking.com, Vrbo, Expedia and Airbnb 
  • How to manipulate  the top four channels to bring in the best holistic conversion for your business.
 
  • What to monitor and how to evaluate pricing performance on top OTAs. 
  • How to cater your pricing to the needs and preferences of your perspective customers 

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What makes this lesson unique?

During any recovery phase, albeit currently an unpredictable one, revenue management is critically important, and should be a cornerstone in running a successful, profitable, vacation rental business. However, the reality is only a small percentage of property managers use revenue management strategies and thus are limiting their revenue-generating potential.

In this informative Video, Doug Truitt shows us how the four major OTAs - Booking.com, Expedia, Vrbo, and Airbnb - display prices on their platforms and what you can do to make the best possible decision when it comes to capturing your customer. 

ABOUT THE HOST

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Doug Truitt,  

Head of Revenue Success at Rentals United.   

Previously Senior Director of Distribution at Stay Alfred, where he oversaw their multichannel inventory distribution. Doug has worked in the hospitality and travel space for over 20 years, predominantly in the hotel sphere for brands such as Red Lion, Pebble Beach Resorts, DoubleTree, Embassy Suites, and Disneyland.

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