Optimise Your Marketing Mix With Top-Performing Channels
For most property managers, a good combination of booking channels includes their own website, the big OTAs, and a handful of niche channels that work well for their business. It allows them to:
- Expand distribution and increase bookings
- Reach new customers and markets
- Diversify marketing mix
- Minimise the impact of OTA algorithm changes
- Increase revenue
- Distribute vacation rentals online more efficiently
What makes this eBook unique?
It includes 50+ of the biggest and best OTAs as well as sites that target a very specific traveller segment and fit into the following four categories:
1. Online Travel Agents (OTAs): successful OTAs that offer a large pool of potential guests from around the world.
2. The top local category: hyper-local niche listing sites
3. The curated list category: sites that select, organise and present rentals according to their own criteria.
4. The travel trend category: sites that target traveller segments by exploring the reasons why people travel, as well as the experience they are looking for.